It wasn’t until I did this review did I know that TaylorMade, Adidas and Adams Golf where all part of the same company. Here is the history behind them and also how they became connected into one golf company. After information on each one there is an affiliate link that you can check out.
TaylorMade-Adidas Golf Company (TMaG or TMaGC) is a manufacturer of golf clubs, bags and accessories based in Carlsbad, California, United States. It is a subsidiary of the German company Adidas Group. The company is currently the largest golf equipment and apparel company in the world with sales estimated $1.3 billion in 2012.
TaylorMade’s initial success came with the innovation of metal drivers, which debuted in 1979 and have subsequently dominated the golf market. TaylorMade continued to grow throughout the 1990s, largely due to the introduction of the successful Burner Bubble franchise. In September 2012, Outside Magazine named TaylorMade one of America’s “Best Places to Work”, ranking sixth out of 10 selected large companies and 32nd overall.
TaylorMade incorporated in 1979 after Gary Adams borrowed $24,000 on his house and leased a 6,000 square foot building in McHenry, Illinois. He originally had three employees and sold only one item, his newly invented 12-degree loft metalwood. The metalwood was unique in its steel construction – replacing persimmon as the primary material from which modern drivers are manufactured – and adopted the nickname “Pittsburgh Persimmon”.
Starting with $47,000 in sales in 1979, the company eventually reached its first billion dollars in revenue in 2006, marking only the second time in history that a golf brand had achieved this milestone. TaylorMade was independently owned until 1984, when Salomon S.A. acquired the company. At the time, the union was strategically compatible for both companies which were innovators in their industries: Salomon wanted to diversify and made the decision to enter a “three-season” market, and TaylorMade benefited from the worldwide resources of Salomon. This ownership maintained until Adidas bought Salomon in 1997.
Shortly after the Adidas acquisition, the image and focus of TaylorMade were redirected to take over the driver market; the company succeeded in achieving this goal in late 2005, when it officially became the top driver in golf.
Currently, the company markets TaylorMade drivers, fairway woods, hybrids, irons, wedges, golf balls and accessories. It is claimed that PGA Tour Professionals play more TaylorMade drivers than Callaway, Cleveland, Cobra, Nike and Ping combined. The company’s major equipment claims, promoted in marketing materials with small “No. 1” shields, include: No. 1 Driver in Golf, No. 1 Fairway in Golf and No. 1 Irons in Golf.
Adams Golf, Inc. is a golf club manufacturer based in Plano, Texas.
In 1983 Barney Adams joined Dave Pelz Golf in Abilene, Texas. When Pelz’s Preceptor Golf went bankrupt in 1988, Adams bought the assets and started Adams Golf. He moved the company to Dallas, Texas in 1991.
Adams Golf initially specialized in custom fitted golf clubs, initially becoming associated with Hank Haney setting up a club fitting and repair shop at the Hank Haney Golf Ranch.
Adams Tight Lies fairway wood became a commercial success as the result of television infomercial, with sportscaster Jack Whittaker as the host and narrator; Haney, then Tiger Woods’ coach; Bill Rogers, British Open winner and PGA Player of the Year in 1981; and LPGA Hall of Famer Carol Mann, as spokespersons.
In 1998 Adams Golf went public on Wall Street, with an initial public offering underwritten by Lehman Brothers. Barney Adams was selected as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999. Although semi-retired since 2000, Barney Adams retains the title Chairman of the Board.
In 2012, Adams Golf was acquired by Taylormade Adidas Golf.
I definitely wanted to have a review on TaylorMade. It is an added bonus to know that Adams golf is under the same umbrella so to speak. I enjoyed finding this out and wanted to share this with all of my visitors.
Let me know what you think by your comments below.